We’ve all heard of or seen the invisible gorilla experiment. (If not, watch here)
The experiment was the basis of a book called, amusingly, The Gorilla Experiment. The book mainly focuses on the allocation of attention to the relevant stimulus, or in other words: what do we focus our attention on and by how much.
However, Daniel Kahneman, summarises the experiment, the book, and our lives in one simple sentence:
“We can be blind to the obvious, and we are also blind to our blindness.”